For coaches, creators + service providers

You’re already good at something. Let’s make it pay you twice.

I help coaches, creators, and service providers turn their expertise into AI-powered offers and income streams. Because you have better things to do than be the entire business.

Joyce Christine smiling

the one who asks “but did it make money?”

I don’t teach AI for curiosity. I teach it for cash flow.

Your expertise.
More income streams.

Come hang out

online or in real life

Online · free tickets

Her AI Era Summit

Fall 2027

Five days of women showing exactly how they run their businesses with AI.

Join the waitlist
In person

Her AI Era LIVE 2027

Fall 2027 · city coming soon

Our first in-person event. Same energy, real room, better snacks.

Get first dibs

Hey, I’m Joyce.

co-founder of Her AI Club

I built my first AI tool while working full time, pregnant, with a toddler, in the middle of a cross-country move. It became a product, then a course, then Her AI Club, which I run with my co-founder Kinsey Soderberg.

Now I help people who already sell their expertise package it into offers that work without them in the room.

More about me →

  • California girl living in the PNW
  • mom of two toddlers
  • iced coffee in every season
  • K-dramas after bedtime
  • NSYNC 4-eva + ARMY 💜

350+women in Her AI Club

3,500+Summit attendees

175+businesses with a custom AI Roadmap

“I made about $5,000 since I joined.”
Jocelyn · Her AI Club member
“I’m already launching one as a beta, which says everything.”
Mallika Malhotra · The Brand CEO
“This group really is gold.”
Nicole · Her AI Club member

Want me on your stage, podcast, or summit?

I talk about turning expertise into AI offers, pricing what you build, and making your numbers real.

Get in touch

not ready to buy anything? fair.

Where is the money already hiding in your business?

Answer one question in the free AI Monetization Snapshot and get a named AI revenue stream built from what you already do.

Get my free Snapshot